on February 3, 2021 11 views
If you want to find out how to increase your rankings on YouTube, you’ve come to the right place! This is the ultimate step-by-step guide to YouTube SEO and ranking optimization in 2020.
More on YouTube SEO in this article:
▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬
00:00 Intro
00:21 What's YouTube SEO
00:36 YouTube SEO Ranking Factors
02:33 YouTube Keyword Research
03:20 YouTube Video Titles
04:00 Script Writing
04:38 Video Intro
05:49 Video Outro
06:53 YouTube Metadata
08:18 Best Time to Publish
08:40 Promote Your Videos
09:14 YouTube Ranking Hacks
What is YouTube SEO?
SEO stands for Search Engine Optimization. SEO is all about optimizing content for search engines in order to rank high on the internet. This content can be text, images, or videos.
So when we are talking about YouTube, YouTube SEO is what you need.
YouTube SEO involves optimizing your channel, playlists, video metadata (title, description, tags, hashtags, and closed captions), and the videos themselves.
You can optimize your videos for search both within and outside of YouTube. The best known and most used search engine in the world is Google. But YouTube follows Google right behind on the 2nd place. With proper YouTube SEO, your video gets displayed in YouTube’s search results or suggestions. Additionally, your own videos can also be featured in the world's biggest search engine Google Search – as so-called video snippets. A video snippet is a search result with a thumbnail. In Google, videos for certain keywords are displayed above-the-fold.
A key component to YouTube SEO is harnessing the power of your video’s text in the form of transcripts, closed captions, and subtitles.
The result: more views and lots of subscribers.
How Does the YouTube Algorithm Work?
When talking about YouTube SEO, it’s important to know how the YouTube algorithm works.
The YouTube algorithm is an automatic system that determines what the users get to see when they are on YouTube. The system is supposed to recognize what the individual user wants to see and suggests this content. Since every minute more than 400 hours of new video material is uploaded by users on the platform, prioritization of video content is crucial.
YouTube Ranking Factors
As explained, the algorithm is constantly changing – by using a YouTube SEO tool you can stay on top and track your results. Tools like ours can help you to have your videos optimized. But what are the most important YouTube ranking criteria you have to consider?
1. Channel Watch Time
The principle of the watch time applies not only to individual videos but also to the entire channel. Thus, the watch times of the individual videos on the channel get counted together. If the channel has a high watch time on a special topic, it gets a so-called authority from YouTube. This means that future videos on this topic will be ranked even higher.
2. Audience Retention
This performance indicator measures how long videos are viewed on average.
3. Click-Through-Rate (CTR)
The CTR shows in percent how many users click on the video at all when they see it in the search. The algorithm can understand, how relevant a video is for the user when the thumbnail and video title appears in search results or suggestions. In order to increase the CTR, you should think about a good title and a well-designed thumbnail.
YouTube SEO steps:
1. Keyword – and Content Research
2. Video Optimization (Title, Description, Thumbnail, etc.)
3. Video Promotion (Linking, Sharing, Ads etc.)
▬ About tubics ▬▬▬▬▬▬▬▬▬▬▬▬
#tubics is a Video Marketing software that helps businesses and YouTube creators to rank their videos better on search engines like YouTube and Google. This works in a similar way to search engine optimization (SEO) for websites, but just for YouTube videos. Users receive concrete suggestions for optimizing their videos and can implement them directly in the software.
Why tubics? Companies and creators invest a lot of money and time in their YouTube channels. Yet many are struggling with low video views. Better video metadata helps to make the video easier to find and thus reach more viewers.
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